Airlines embed generative AI into websites, apps and social channels — from Q&A to task-completing agents.
✈️China Eastern × Qwen Full-Journey AI Ticketing
China Eastern Airlines·China·2026
Qwen opened its “AI task-completion” capability beyond the Alibaba ecosystem for the first time, partnering with China Eastern to launch a full-journey AI ticketing service — described as the world’s most complete end-to-end AI air-ticketing flow. Passengers can search flights, book, select seats and check in via natural language, with official refund/change support, and future integration with membership, hotels and ride-hailing.
- Natural-language flight search & booking
- Online seat selection & check-in
- Official refund & change support
- Linked with hotels, maps and ride-hailing
✈️Korean Air AI Customer Service Assistant
Korean Air·South Korea·2026
Korean Air brought generative AI to its online chatbot, trained on massive data plus a knowledge base of aviation regulations and operating policies, with real-time intent recognition. Responses cite sources with links to reduce hallucination, support 13 languages, and seamlessly hand off to a human agent on request.
- Generative AI with real-time intent understanding
- Source-cited replies to reduce hallucination
- 13 languages supported
- One-tap handoff to human agents
✈️KLM BlueBot (BB)
KLM Royal Dutch Airlines·Netherlands·2017
KLM is a pioneer in social customer care. Its Messenger/WhatsApp chatbot BlueBot (BB) answers flight status, baggage rules and gate questions around the clock, and handles complex tasks like check-in and sending digital boarding passes, freeing human agents for tougher issues.
- Multi-channel via Messenger / WhatsApp
- Flight status & gate info
- Check-in & digital boarding pass
- 24/7 instant responses
✈️AirAsia AVA Virtual Assistant
AirAsia·Malaysia
AirAsia’s AVA (AirAsia Virtual Assistant), powered by Ada, handles 100,000+ queries a day across bookings, flight status, changes/refunds, baggage and loyalty — across web, app and messaging channels in 50+ languages, measurably reducing average handling time.
- 100,000+ queries daily
- Booking, changes, baggage & loyalty in one
- Web, app & messaging channels
- 50+ languages
✈️Cathay Pacific Conversational AI
Cathay Pacific·Hong Kong, China
Cathay Pacific partnered with Hong Kong language-AI firm Fano Labs to add advanced conversational AI to its chatbot, giving more accurate replies on flight status, booking changes and online shopping — meeting passengers’ shift toward WhatsApp and WeChat for instant, digital support.
- Accurate conversational-AI replies
- Flight status, changes & shopping
- WhatsApp, WeChat & digital channels
- Multilingual incl. Cantonese
✈️United Airlines Agent on Demand
United Airlines·USA
United built “Agent on Demand” on Amazon Lex, letting passengers video-chat with airport staff from their phone to change flights and rebook. It draws on reservation data to suggest alternative routes on a map, helping roughly a million passengers a year affected by disruptions that self-service can’t resolve.
- In-airport video chat with live agents
- Smart rebooking during disruptions
- Alternative routes shown on a map
- Built on Amazon Lex + reservation data
✈️Air France-KLM × Google Cloud GenAI
Air France-KLM Group·France / Netherlands·2024
In late 2024 Air France-KLM signed a strategic partnership with Google Cloud to apply generative AI across customer service, operations and data analytics — automating replies, generating real-time flight info and personalizing communications, while the group retains full ownership and control of its data.
- Automated, personalized customer service
- Real-time flight information
- Operations analytics & route optimization
- Airline retains data ownership